Title: Fashion Week 2017 Collection
Advertising Agency: Baroque Worldwide
Production Company: Baroque Worldwide
Freddy is headquartered in Milan with 60 stores worldwide. They wanted to create a look that communicated sport, wellness and the art of movement in a positive and bright way. Baroque created a whole new concept and turned what was suppose to be a simple photo shoot into a campaign that gained global clout. In order to make the shoot far more original we used unexpected backgrounds, reversed the locations and used the desert for images of lifestyle attire, and the city for sport. We also merged the beauty of desert landscapes and the colours of its inhabitants with our models and outfits, in order to play with the colours and forms of the new Freddy collection. Our idea using the bodies of the models at play with countless graphic lines that make up a modern city like Dubai worked beautifully. Reflections, street signs, mirrors and crystals created a whole immense inter-section of colours and shapes.