The Approach:

To capitalize on Expo 2020 and the increasing number of Emiratis positioning themselves as entrepreneurs, Jalsat Bloggers will become the ultimate PR platform, showcasing Emirati influencers living in this region

 
 

Elements to build the brand around:

1 – Emirati influencers/bloggers

2 – Expo 2020/UAE’s booming events industry

3 – Regional/intl brands looking access to Emirati community

4 – Community for Emirati influencers to share and learn

5 – Clean, modern, easy-to-use look and feel

 

Logo:

A connection between Jalsat and bloggers, symbolizing how the two combined encourages discussions focusing on the Emirati community and its position on the global stage. Jalsat Bloggers (JB) is instantly recognizable, simple, and easy to understand.

 

 
 
 
 

The brand

A community for Emirati influencers

Brand manifesto

Connecting, sharing and inspiring, Jalsat Bloggers is an exclusive community that enables Emirati bloggers and influencers to connect with local and international brands wanting to celebrate Emirati tradition, heritage and talent.

 

Human behaviour

Exclusive community for Emirati bloggers and influencers.

Name description

Jalsat Bloggers is an exclusive community, home to some of the best up-and-coming Emirati bloggers and influencers, highly skilled in helping brands to get noticed, both regionally and globally. Plus networking events.

 

 

Colour style:

Representing wealth, success, status

 
 

The promise

To provide up-and-coming Emirati bloggers and influencers the chance to build their profile and access a community from where they can connect and share with other bloggers and influencers, and brands.

Key words:

Bloggers, Influencers, Community, Brands, Emiratis, Success stories, Homegrown, Connecting, Inspiring, Storytelling, Real-life, Global local, Entrepreneurs

 

 
 
 
 

Background

Jalsat Bloggers is an exclusive platform for Emirati bloggers and influencers looking to build their business and brands looking to tell their story to a rich, highly influential, global audience.

What?

Jalsat Bloggers is an exclusive platform for Emirati bloggers and influencers looking to build their business and brands looking to tell their story to a rich, highly influential, global audience.

Why?

In a world where everybody is an ‘influencer,’ Jalsat Bloggers provides support to Emiratis wanting to make an impact and connect with some of the biggest brands and, conversely, brands with some of the region’s brightest social stars. This would help to increase the engagement between the brands and the bloggers representing them on a larger scale.

How?

Jalsat Bloggers provides a range of premier services to Emirati bloggers and influencers to help build their brand and promote their talents. These include:

- 3-minute video (personal story/profile)

- 45-secs Insta story

- 3 professional images

- podcast, IGTV, Snapchat, Insta – we need to discuss this

Jalsat also provides brands with access to a host of Emirati bloggers and influencers that are making an impact in the world of social.

 
 
 

Mission

Jalsat Bloggers’ mission is simple: to connect Emirati bloggers and influencers with some of the region’s biggest and best brands to highlight and showcase the wealth of talent the Emirati community has to offer.

Vision

Jalsat Bloggers’ vision is to build a community for Emirati bloggers and influencers to showcase their talents and connect with brands, and provide brands with easy access to a host of Emirati bloggers.

Values

Jalsat Bloggers has built an exclusive community for Emirati bloggers and influencers to showcase their talents to the region’s leading brands. Fully transparent, Jalsat Bloggers is a platform that showcases the very best of Emirati talent when it comes to the world of social media in a simple easy-to-understand format, allowing Emirati talent to be celebrated.

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